Better Earth was founded to solve a problem, well, multiple problems we saw in the solar industry. With decades of combined experience in the industry, the founding team set out to forge a new direction for the industry; one of transparency, honesty, and excellence. Our thinking was simple. If we create an incredible and unforgettable customer experience, take care of our team, build excellent culture, focus on getting better every day, and build for the long term, then we will thrive as a company. We also set out to be the most sustainability focused company in the industry, truly putting the earth first in all of our practices. Those core pillars orient us everyday, and those core pillars have led us to massive and sustainable growth that we plan to continue across the globe for years to come.